Selling premium seating usually starts with something a buyer can see: a finished suite, a sightline, a game-day atmosphere. For Michael Lienert, two formative projects required the opposite. Working with Legends Hospitality in Los Angeles, he sold premium inventory for a club that had not yet played a match and later for a stadium still under construction. Those two projects, Los Angeles Football Club and the Los Angeles Chargers at SoFi Stadium, shaped the approach to revenue, leadership, and team building
