You may have wondered how certain successful businesses came to be or what their secret is or how to make your business a success. Well, successful business people have documented their strategies and mantras in books to help you with your journey. Here is a list of top 10 business success books you can’t live without.
1. Originals: How Non-Conformists Move the World by Adam Grant
Wharton’s professor Adam Grant explains how to encourage creativity and out-of-the-box thinking in this book. In today’s saturated marketplace, this book can really help you set your business apart.
2. Inbound Marketing by Brian Halligan and Dharmesh Shah
In today’s world where a business needs to have an online presence to be successful, this book informs readers about how to utilize the power of the internet to pull more customers into your business.
3. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us To buy by Martin Lindstrom
If you are a small business who cannot afford to have a big budget for market research and gaining customers, then this book is all you need. It details the strategies employed by big corporations to build a customer base. You can adapt these strategies for your own businesses, big or small.
4. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains by Patrick Renvoise and Christophe Morin
Good marketing will increase your customer base and get you a loyal following. This book details the various tips and tricks involved in marketing so that you can better sales and marketing ads and attract more people to your business.
5. The Lean Startup by Eric Ries
If you want to be a successful entrepreneur, you should definitely read this book. It informs readers on various methods to shorten product development cycles, understand what the customer truly wants and measure actual progress. The book is inspired by the process of lean manufacturing.
6. The Tools of Titans by Tim Ferris
This book details the habits that a successful entrepreneur should inculcate and is mostly inspired by Tim Ferris’ own life. Many of these lessons have been talked about in his podcast and the book collects all of those in a single place.
7. Awaken the Giant Within by Tony Robbins
This book by one of the most well-known motivational speakers will truly enrich you and motivate you to find your own passion and pursue it. It will not only help your business, it will help you in your personal life as well.
8. Good to Great by Jim Collins
You may own a mediocre business right now and may be wondering how to turn it into something great. Jim Collins and his team have researched some of the world’s biggest companies that may not have started out great but have changed themselves and turned their businesses into something that everyone looks up to. He has covered these strategies and lessons in this book.
9. Conscious Capitalism by John Mackey
Capitalism has a bad reputation in everyone’s mind. John Mackey describes how it doesn’t have to be so and how capitalism can be beneficial for all. He also describes how he made Whole Foods into a successful business that is synonymous with good capitalism.
10. Andrew Carnegie by David Nasaw
Nothing can inspire you more than real-life rags to riches story of a Scottish immigrant who went on to become the founder of Carnegie Steel. The book has some interesting life lessons that can be drawn from the life of the man who lived the American dream and later went on to become a philanthropist who donated all his savings.